Searching for a Hotel Distribution Channel Management software, the results are planty and the solutions vary in order to sutisfy any need of the hotels. Every CRS, PMS, Booking Engine provider or even Web Developer insist that they can connect to any channel and assist the distribution of the inventory and rates for the hotel centrally! This is a very critical issue for the hotels, which can lead to a big disadvantage and affect the online sales.
A channel manager and the people operating it, are not only to do support but to Consult the hotelier ain order to take the right decisions regarding the channels mix for covering the biggest possible online hotel booking market. It is not only a tool for distributing rates and availabilities but also to take decisions regarding the channels, retail or b2b, specific market areas or niche markets, etc. This is actually what a Channel Manager Professional does in cooperatoin with the hotelier or the Sales Manager. To consult, using the data and statistics of the channels and the markets, for which channels to work with and the markets to select.
In Tourism Apps, we have the opportunity to discuss all the abovbe with several hoteliers every day, and to hear carefully their concerns regarding the necessity of the channel manager as a tool and also the role of the Partner for the success, teh htoel will have with the online sales.
Before taking a decission for the selection of the right Channel Manager software, take into account all the important aspects for the success of the hotel sales. Once again, there are many companies ifferign this service, but only few of them can really offer such a tool for having success!
Thomas Poulios
Co-Founder at Hotel Availabilities LTD-www.tourismapps.gr.
