Direct Sales Becoming Increasingly Important.

We are seeing hotels becoming more aware each day of depending too much on online travel agencies, wholesalers and other 3rd party distributors. The rising cost of distribution and the advantages of direct sales is something hoteliers are starting to understand more profoundly. Therefore we foresee a shift or rather a re-shuffle in the distribution mix in hotels in 2012. Hotels are willing to invest more in SEO, SEM, SMM and Mobile marketing as a results of the increasing cost of distribution. They are now more than ever pushing to increase their direct sales, through their own website as well as their call center.